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We learn about your business
We discuss your services, customers, positioning, offers and the style you want to communicate.
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About Publiau
Content creation for small businesses
Publiau helps businesses stay visible without spending all day on content
Publiau is a content creation service for shops, independent professionals, associations and local businesses. Every week, we prepare ready-to-post videos, visuals and captions, so our clients can keep communicating without having to become full-time content creators.
3 pieces of content
prepared every week
99 €
per month, no commitment
Ready to post
captions included
You keep full control of your accounts, publishing schedule and community.
A clear definition
What is Publiau?
Publiau is an online social media content creation service for small businesses. Using the photos, videos, information, offers, updates or completed work supplied by the client, our team creates posts tailored to the business.
Content may include Reels, short videos, static visuals, carousels, before-and-after posts, educational posts or promotional content. Every deliverable includes a ready-to-use caption.
Publiau does not take control of the client’s social accounts and does not replace full-service social media management. Our role is more focused: handling the most time-consuming part—coming up with ideas, creating the assets and writing the posts.
Understand the difference
≈ 12
pieces of content per month
A consistent foundation that prevents long gaps between posts.
Multiple formats
videos, visuals and carousels
The format is chosen according to the message, industry and materials available.
Multilingual
adapted to different audiences
Content can be created in multiple languages depending on the target market.
Why Publiau exists
Small businesses have plenty to show, but rarely the time to turn it into content.
A local business already experiences many moments worth sharing: a new product arrives, a project is completed, a customer leaves a review, a team prepares an order, a service produces a great result or an event is being planned.
Yet these moments do not always become posts. The issue is not necessarily a lack of ideas. More often, it is a lack of time, mental bandwidth or know-how to choose the right angle, edit a video, write a caption and maintain consistency from one week to the next.
Traditional solutions can also feel disproportionate. A full-service social media manager handles many responsibilities and therefore requires a significant budget. Tools alone, on the other hand, still leave all the thinking and production work to the business.
Publiau was therefore designed as a middle-ground solution: more supportive than standalone software, and lighter and more affordable than full social media management.
Our goal is not to turn every post into an aggressive ad. It is to keep the business visible, active and credible on a consistent basis.
A simple system
How does Publiau work?
The collaboration process is designed to require as little client time as possible while still giving us enough context to create content that genuinely reflects the business.
2
You share your materials
Photos, videos, updates, completed work, products, testimonials or simple information gathered during your day-to-day activity.
3
We create the content
We select the angles, create the visuals or videos and write captions tailored to your audience.
4
You publish whenever you choose
Your content is delivered ready to post. You keep control of your accounts, calendar and community.
You do not need to organize a professional shoot every week.
Phone photos and videos can already provide an excellent starting point. Publiau can crop, organize and edit them into more coherent posts. When source material is limited, we can also create educational or visual content based on the business information provided.
Get a first piece of content
What the client receives
Finished content, not just ideas.
Publiau does not deliver a list of suggestions for you to execute yourself. We directly create the assets needed for publishing.
The content varies according to the business and the available material. A cleaning company may showcase before-and-after results, a restaurant may highlight its dishes, a tradesperson may present completed work and a sports club may feature the atmosphere of its training sessions.
Short videos
Reels, transformations, behind-the-scenes footage, demonstrations and edits designed for social platforms.
Static visuals
Products, services, tips, announcements, testimonials or educational posts.
Carousels
Multiple pieces of information organized into a clear, easy-to-follow sequence.
Captions included
Ready-to-copy text adapted to the topic, brand voice and objective of each post.
Adjustments
The style can evolve based on feedback, events and changing priorities.
Multiple languages
Content can be adapted to different markets and audiences.
Content designed to be watched
Creating attractive content is not enough: it must hold attention and encourage a response.
Publiau does more than assemble polished visuals. Every post is designed to improve its chances of being watched, understood, saved, shared or commented on. We work on both form and substance: the hook, pacing, length, information order, on-screen text, music, voice-over and call to action.
We continuously study what is working right now.
Social media conventions evolve quickly. An edit, hook or format that performed well six months ago may already feel outdated today. We therefore monitor current trends, emerging formats, editing styles that hold attention and topics that spark conversation.
The goal is not to copy every trend blindly or force a business into a tone that does not suit it. We select what can be intelligently adapted to its industry, brand image and customers.
A trend is only useful when it serves the business message. We look for the right balance between relevance, credibility and brand consistency.
What we aim to improve in every post
Stopping the scroll
A first image, phrase or movement clear enough to make people want to keep watching.
Retention
Pacing, progression and length designed to reduce drop-off before the end of the video or carousel.
Engagement
Angles that naturally encourage people to comment, save, share, request information or visit the business.
Recall
A consistent enough visual identity and message for the business to remain memorable to future customers.
Industry relevance
A restaurant does not follow the same conventions as a tradesperson, beauty salon or sports club. Trends are always reworked to fit the industry.
Who is the service for?
Publiau supports businesses that already have real activity worth showcasing.
What our clients have in common is not their industry. It is their need to remain active on social media without spending several hours every week creating posts.
Publiau is particularly well suited to businesses that already have photos, products, completed work, results or interesting moments to share, but lack the time to turn them into consistent communication.
Restaurants, cafés and food businesses
To showcase products, atmosphere, new items, offers and behind-the-scenes moments.
Hair, beauty and wellness
To highlight results, treatments, transformations and the customer experience.
Tradespeople, garages and repair shops
To present before-and-after results, expertise, work stages and completed projects.
Shops and local retailers
To feature new arrivals, products, selections and everyday store life.
Sports clubs and associations
To show the atmosphere, training sessions and events, and attract new members.
Independent professionals and service businesses
To explain expertise, reassure prospects and remain top of mind.
Publiau is not limited to one industry: the service can adapt whenever a business has something useful, concrete or visual to communicate.
Let’s compare honestly
Create your content yourself… or receive the finished result?
The real choice is not between €0 and €99. It is between buying the tools, learning how to use them, doing the work and spending your own hours on it—or receiving twelve finished pieces of content created for your business and ready to publish.
Do it yourself
Multiple tools. And still all the work.
To achieve a genuinely professional result, businesses often need to combine several subscriptions or credit-based tools. None of those tools automatically understands your business, chooses the right topics or delivers twelve finished posts on your behalf.
Create the visualsCanva · Adobe Express
Edit and add soundCapCut · music library
Generate with AIImage and video tools
Write and finalizeWriting assistant · voice-over
Up to several hundred euros
in subscriptions, credits and resources depending on the level of quality required—before assigning any value to your own time.
Learn software that is not always easy to use.
Find ideas and angles every week.
Generate, select, edit, revise and export.
Write the captions and start again every month.
Around 18 hours per month at an average of 1.5 hours per post.
or
With Publiau
One plan. The finished result is delivered.
You are not paying for access to a blank page or a collection of tools. You are paying to receive the finished work: content, editing, copy, pacing, captions and adjustments.
99 €
/ month · all included
3 posts every week, approximately 12 per month.
Research into ideas and angles suited to your business.
Creation of images, short videos, visuals and carousels.
Editing, copy, pacing, music and voice-over when relevant.
Captions and hashtags included.
Custom content adapted to your brand.
Adjustments available on request.
Real people to think, review and refine.
No software to buy or learn.
A deliberately clear position
Publiau is not a full-service social media manager.
A social media manager may handle strategy, scheduling, publishing, comments, messages, moderation, campaigns and sometimes reporting. Publiau focuses on a more specific mission: creating content on a regular basis.
Publiau handles
The part many small businesses keep postponing because they lack the time or a repeatable process.
Researching post angles.
Creating videos and visuals.
Writing the captions.
Adapting content to the industry and current context.
Delivering ready-to-post content.
The client keeps
Control of the brand, accounts and relationship with the community.
The choice of platforms and publishing dates.
Publishing on their own accounts.
Replying to messages and comments.
Managing account access and the community.
Paid advertising campaigns, unless covered by a separate service.
Why does this specialization make a €99 monthly price possible?
Because Publiau does not claim to provide every service offered by a full social media manager. We focus on content production, rely on an optimized workflow and use assisted-creation tools to reduce production time. This specialization makes it possible to deliver approximately twelve pieces of content per month with captions, without the cost of full social media management.
How we work
A small team, modern tools and a human-led process.
Publiau is run by a small entrepreneurial team that understands the day-to-day constraints of independent professionals and small businesses. When you run a business, communication matters, but it often comes after customers, orders, organization and unexpected issues.
Our process combines marketing thinking, visual creation, video editing and AI tools. These tools help us speed up certain stages, explore multiple creative directions and adapt content to different industries or languages.
Artificial intelligence does not replace understanding the client’s needs. Every piece of content must remain consistent with the business, audience, available materials and intended message.
We therefore use AI transparently and pragmatically: it supports production, while angle selection, overall consistency, review and adjustments remain guided by the client’s context.
Our goal is not to produce more generic content, but to make communication simpler, more consistent and more useful.
Our principles
The choices that shape the service
Minimal management
The client should not have to learn a complex tool or prepare an endless brief for every post.
No false promises
We clearly explain what the service includes, what remains the client’s responsibility and what the price covers.
No interchangeable content
A restaurant, tradesperson and beauty salon should not receive the same angles or formats.
What Publiau is not
A precise definition prevents mismatched expectations.
Publiau is a ready-to-post content creation service. It is not a simple automated generator, full social media management or an advertising agency that runs every client campaign.
Publiau is not
Software that leaves all the work to the client.
Full social media management.
A promise of virality or guaranteed sales.
A service that takes control of social accounts.
Publiau is
A recurring content creation service.
A solution designed for small organizations.
A lighter alternative to full-service management.
A way to stay visible without creating everything yourself.
The easiest way to understand
Try Publiau free with your own business.
A long explanation will never be as convincing as a real result. Send us a few photos, videos or details about your business and we will prepare a first piece of content free of charge, with an angle, edit and caption tailored to your company.
You can assess the quality, style and relevance using a real example from your own business, with no credit card and no commitment. If you like the result, you can then choose whether to continue with the monthly plan.
Your businessThe trial is created from your own business, not a generic example.
Your first piece of contentYou receive a finished piece of content together with its caption.
No commitmentYou see the result before deciding whether to choose the monthly plan.
Frequently asked questions
Understand Publiau in detail
Here are answers to the most common questions about the process, pricing, formats and collaboration.
What is Publiau?
Publiau is a social media content creation service for small businesses. It creates ready-to-post videos, visuals, carousels and captions from the materials provided by the client.
How much does Publiau cost?
The standard plan costs €99 per month with no commitment. It includes three pieces of content per week—approximately twelve per month—with captions included.
Does Publiau publish directly to social media?
No. Publiau delivers content ready to post. The client chooses the platforms, dates and publishing frequency while keeping account access and community management.
What materials do I need to provide?
The client can send photos, videos, information about services, updates, offers, results, events, reviews or completed work. Simple phone footage can be enough to create usable content.
Can Publiau work without new photos?
Yes, depending on the topic. We can create educational content, tips, offer-based posts or intelligently reuse existing material. The most personalized content is still easier to produce when the business regularly shares a few images of its activity.
Does Publiau only create videos?
No. The service can create short videos, static visuals, carousels, before-and-after posts, promotional posts or educational content. The format depends on the objective and the materials available.
Can Publiau create content in multiple languages?
Yes. Our AI-assisted creation process allows content to be adapted into different languages while taking account of context, tone and target audience.
Does Publiau guarantee sales or viral content?
No. No serious service can guarantee virality or a specific number of sales. Publiau helps businesses publish more consistently, professionally and coherently, improving their online presence and credibility.
The easiest way to understand
Try Publiau free.
Send us a few photos, videos or details about your business. We will create your first piece of content free of charge so you can assess the result using your own business and materials before making any decision.
99 €
/ month · no commitment
First piece of content free · No credit card · No commitment. The easiest way to understand Publiau is to see what we can create for your business.
