20 social media post ideas to attract new club members
These ideas can be used on Instagram and Facebook. They help show the club experience, remove doubts and encourage people to book a trial session.
Show the atmosphere and everyday life of the club
Results matter, but the atmosphere is often what convinces someone to walk through the door. Show conversations, smiles, encouragement and everyday moments.
A session from the inside
Film a few seconds of the warm-up, exercises and end of the session to show the real pace.
One session, plenty of energy, lots of encouragement and the enjoyment of improving together.
The social moment after training
Show members chatting, young players having a snack or people sharing a drink after a match.
Sport brings us together on the court, but the club spirit continues long after the session ends.
A natural group photo
Do not rely only on formal portraits. A smiling team after a session feels more approachable.
Different levels, one shared goal: enjoy the sport and improve together.
Behind the scenes at an event
Preparing equipment, setting up, volunteers and welcoming participants all show that the club is active.
Before the participants arrive, a whole team prepares the day with enthusiasm.
Reassure beginners and new members
Many people hesitate because they think they lack the skill, equipment or fitness level required. Address these concerns directly.
“Beginners are welcome”
Say it clearly and show an exercise designed for someone’s first few sessions.
Never tried it before? Our sessions let you start gradually and progress at your own pace.
What happens during a first session
Explain the welcome, warm-up, exercises and what the person should bring.
For your first session, simply wear comfortable sports clothes. We will take care of the rest.
A testimonial from a former beginner
Someone sharing their initial worries is often more reassuring than a formal club message.
“I thought I was too inexperienced. Three months later, I would not miss a session for anything.”
The equipment required
Explain what the club provides, what eventually needs to be purchased and what is unnecessary at the beginning.
You do not need to buy everything before trying it. The club can lend you the equipment you need to get started.
Present the sessions, coaches and different levels
People are more likely to register when they know who will welcome them, when they should attend and which group is suitable for them.
Introduce a coach
Present their role, experience and the way they support members.
Meet Camille, who coaches our adult groups with a gradual and encouraging approach.
A session for each category
Show children, teenagers, adults, recreational groups and competition groups separately.
Wednesday is for our 8–11 group: learning, games and first challenges.
A simple explanation of one exercise
Help people understand what members learn during the session.
Today, we are working on balance and coordination with an exercise suitable for everyone.
Show the schedule in context
Instead of sharing only a timetable, pair each time slot with a photo of the relevant group.
Our adult recreational group meets every Tuesday and Thursday at 7 p.m.
Your club already creates content every week.
Training sessions, progress, teams, volunteers, trial sessions, events and social moments: all you need are a few photos or videos taken on a phone. Publiau turns them into ready-to-post content, with captions included.
Get a free piece of content
Celebrate progress, not only victories
When you only post podiums and top results, beginners may think the club is exclusively for serious competitors. Show the smaller achievements too.
Progress of the week
A first technical achievement, improved stamina or overcoming a fear deserves recognition.
This week, several members reached a new milestone. Progress matters just as much as results.
A sporting before-and-after
Show the development of a technique, routine or exercise, with the person’s permission.
A few weeks of practice, patience and encouragement separate these two videos.
A first participation
Celebrate a first match, performance, grading or tournament, even without a win.
First competition, plenty of emotion and already the desire to do it again.
Support from the group
Show that members encourage one another and that progress does not happen alone.
Everyone moves forward at their own pace, but nobody improves alone.
Make trial sessions and registration easy
A post can create interest and still lose the potential member when it fails to explain the next step. Make joining simple and immediate.
The trial session
Announce the dates, relevant groups and how to book.
Would you like to discover the club? Book your trial session by simply sending us a message.
An open day
Show what visitors will be able to try, see and who they can meet.
Meet the coaches, discover the groups and try the activity for free this Saturday.
Available places
Specify the categories where the club can still welcome new members.
A few places remain in our Thursday evening adult beginners’ group.
The registration process
Explain the steps briefly: trial session, form, any required medical document and payment.
To join us, contact the club, choose your trial session and then receive the registration form.
